How much money are you losing in your funnel
Enter four monthly figures. We'll show how much of the budget never reached a sale and how much revenue higher conversion and a lower cost per lead would bring.
Your figures
An example is filled in. Replace the numbers with your own. Conversion rate: $1 = 12,600 sum.
Growth scenario
These are assumptions you can change. The calculation shows what such an improvement would give; it doesn't guarantee it.
Current situation
- Conversion to sale
- 11%
- Cost per lead
- $8
- Cost per sale
- $68
- Monthly revenue
- $11,000
Of 200 leads, 178 (89%) never become a sale. About $1,335 of the budget is spent on them every month.
Scenario: same budget
+$4,278
additional revenue per month, about $51,333 per year
- Leads
- 200 → 222
- Conversion
- 11% → 13.8%
- Cost per lead
- $8 → $7
- Cost per sale
- $68 → $49
- Monthly revenue
- $11,000 → $15,278
- Revenue per 1 $ invested
- 7.3× → 10.2×
We'll show you how to get there
Get a commercial proposal with stages and timelines. The calculation will be added to your request.
Get a proposalWhat the calculator does and doesn't count
Funnel losses
The share of the budget spent on leads that didn't become a sale: budget × (1 − conversion).
Growth scenario
The budget stays the same. The cost per lead falls, so there are more leads. Conversion rises by the chosen percentage.
What's not included
The cost of our services, seasonality and repeat sales. We make an exact calculation after diagnosing your funnel.
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