Articles and news on marketing for business
We look at how to build marketing and sales in practice and share what's happening at the company.
How we launch a marketing department in 90 days
Step by step: diagnostics, strategy, building the department and launch. What happens each month and what the owner gets.
Why you have leads but no sales
Five places in the funnel where customers get lost, and how to find yours in one evening.
Bitrix24 for marketing: what to set up in the first month
Funnels, lead sources, tasks and reports. The minimum without which a CRM doesn't work.
What goes into a brand launch: a pharmacy chain's experience
From brand book and mascot to content plan and ads. The order of work and the pitfalls.
What a lead costs and why it isn't the key metric
Cost per lead, cost per sale and revenue per unit of budget: what to count and how to compare.
How our support works: the client cabinet
Task statuses, material approvals and reports in one place.
A monthly content plan: template and rules
How to plan shoots and posts so content never stalls.
New posts — on Telegram
Short breakdowns and company news. No mailings for the sake of mailings.
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